Product design
These are some of the projects that represent where I am as a designer. The case studies are a bit atypical. They contain lengthy technical breakdowns, product strategy walkthroughs, and abstract retrospective discussions.
2020 - 2021
How we turned a roadmapping solution into a modular product strategy suite
A new value proposition, an updated mission and an expanded feature set. This required a rethinking of the brand, the website all communication channels
A quick view on some of the visual design and strategy projects that we did to launch the new airfocus and a critique of how it went.
Website design · Brand strategy · Visual design
Est · 2022
The Simple Company
Inspired by physical activity trackers, Verbose logs wordcount across time and shows analytics.I built it for personal use but I later decided to publish it
The plan was to grow the project into a habit tracker based on the lessons learned from the most effective habit building patterns. Sadly, verbose died in May 2023.
Dex · Introducing “Fluid slides”
Powerpoint but it works like Notion. Bringing Web design paradigms into slide deck design. Versioning, blocks, and theming. Converting linear documents into slides using not AI, but common sense and rudimentary algorithms.
Product · Interface Design · Some Engineering
Abusing tokenized design systems to create a headless, reliably customizable slide decks that never break
Product · Interface Design · Some Engineering
2016 · 2023
Misc
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Search querry windsurfing college
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Secondary Market buyer search querry
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My tasks search querry windsurfing
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Back to note
Butler · Native notion quick launch
Soon
A companion app for Notion enabling keyboard shortcuts for fast note taking and basic task management (also for TSC) .
Merchandising as a Service Platform
Visual design · UX design
A Social Network for Young Creators
Visual design · UX design
Event-planning App
Visual design · UX design
A Social Network for Young Creators
UX research · UX design
Merchandising as a Service Platform
Visual design · UX design
A Social Network for Young Creators
Visual design · UX design
These are projects from ancient times.I share them for reference, but mostly because I’m out of content I can share publicly (I signed too many NDAs 🫠...)
Uncensored and unreasonable thoughts. Rhetoric, satire, rational critique, and irrational banter. Reckless bullying, misguided anger, and outlandish arguments looking for a point.
I write about zebras, the elephants in the attic, the snakes under the carpet, the sand in our pockets, the neighbor's dog, and the baby on the airplane. Zoology is a big theme, but I also write about knitting, nukes and nephews.
These are mostly reflections that live rent-free inside my head. Questions and wonderings, some dumb, some less dumb. There's a freedom to just asking questions, making up shit, and bullying the status quo with no accountability.
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